Activision Announces Release Schedule To Set Your Watch By
Activision Blizzard chairman and CEO Robert Kotick, announced the company's plans to exploit the successful release model of EA Games and start cranking out the franchises. Predictably, those franchises will include Guitar Hero, Call of Duty, and Tony Hawk.
Koetick was quoted thusly:
"You can expect virtually every one of those properties (its 10 multi-million unit-selling franchises) will be exploited on an annual or close to annual basis."
It appears that Guitar Hero 4 and Call of Duty 5 are already in the pipe for release. Activision Blizzard taking on this strategy begs the question of content quality and whether we'll see a dive in quality taken over the desire to get franchise releases out on schedule.
via VideoGamer
