This is My Milwaukee
Before reading any further check out the video above. While the prospect of sacrificing eleven minutes is a daunting one, my initial reaction likely mirrored your own - eyes rolling and mind tearing at ephemeral overload, I urge you to leave your inhibitions behind and bask in the light of free entertainment.
By itself the clip is amusing, echoing the false reality often used in sketch comedy while paying tribute to the questionably informative nature of small town tourism videos from days not too long past. For some that is all it will ever be.
For others it is blindingly clear this video has an ulterior motive, quickly setting a tone of intentional camp in the guise of a promotion for what is, to most, not the most thrill-inducing of US cities. Add in the veritable deluge of proper nouns (GoDSEED, BlackStar) via a hesitantly pieced together history and you make the short step in to ARG territory.
We had to destroy Milwaukee to save it, and the survivors buried the remnants of GoDSEED in a sarcophagus deep beneath the canning district.
As is usually the case the video was picked up, shared, and dissected frame by frame immediately by the collective swarm of chaotic fiction devotees. Details regarding the web crawling, phone calls, and proposed theories are over at the Unfiction Forums.
It's nice to see a city other than NY, LA, or SF at the heart of one of these things. There has always been a geographical gap in potential meat space participation for dwellers outside these areas and for me having a sense of spatial relation is what makes these games all the more enjoyable.
Unless you include what always pops in my head at the mention of Milwaukee.
Further Reading:
Official Site
Unforums - This is my Milwaukee
Unforums - Thread What-We-Know List
Unforums - In-game Phone Numbers
Screen Captures of the Video
Martin Pedrick's Portfolio
Synydyne.com
Related Video Thanks nic0!
