Square Enix Members Site Launches, Is Horribly Confusing

Square Enix launched its brand new "members" website today, offering ridiculous amounts of nothing for signing up. What is being touted as some sort of new Square community at the moment is pretty sparse, only allowing you to sign up for newsletters (hooray?) and edit your personal information (I love editing my personal information!)
Seriously, what did I just sign up for? Not only is this sign up form ridiculously long (why in the world do you need to know what my favorite websites are? Or my home address?) but now I can't figure out why I needed to sign in. Is it just to gain access to the interviews and newsletters? Delving deeper into the site it seems I can download some wallpapers and I can enter myself into a contest to win an autographed Crisis Core soundtrack CD.
I get information about your corporation in exchange for some of my personal data? SIGN ME UP! TWICE!
That was sarcasm, Square. I have subscribed to your RSS feed. Let's see if you do anything awesome with this. In addition, perhaps I can recommend an article for you to read to help you streamline your forms? Because they are kind of ridiculous.



